About

I grew up in Slovakia, studied cultural studies and journalism in Bratislava, and spent a decade in Prague working across agencies and in-house teams before going independent in 2019. In that time I've worked on everything from startup launches to pan-European retail campaigns — always with language at the centre.

My work sits at the intersection of strategy and craft: I help brands figure out what they actually stand for, then help them say it clearly, consistently, and in a way that sounds like a human being rather than a marketing department.

I work directly with founders, CMOs, and brand teams. No account managers, no handoffs — you get me.